The Japanese beauty magazine with the longest history is “VOCE”. Their semi-annual event, the “Best Cosme Award”, was held this year also.

If you’re looking to find skin-whitening cosmetics that were scrupulously chosen by a panel of 47 judges featuring famous hair stylists, popular beauty dermatologists, and beauty writers, then look no more!

“VOCE” Best Skin-Whitening Cosmetics Ranking

☆ Number 1 ☆

Don’t worry about dullness; attain visible whitening! This beauty serum outshone all the others as the grand-prize winner.

Pola White Shot CX (non-medicinal product)
25ml, 15000 yen (refill: 14000 yen)

SHOP INFORMATION
Ginza Mitsukoshi

Address: 4-6-16 Tokyo, Chuo-ku, Ginza
Telephone: 03-3562-1111
Sales Counter: B1F
Additional Information:, There is a Chinese interpreter stationed at Pola’s cosmetics counter.

☆ Number 2 ☆

A foam type emulsion with a new kind of sensation! Helps to lessen of the source of dark spots, “melanin”, through the power of carbonic acid.

HAKU melanodefense powerizer (non-medicinal product)
120g, ¥6000 (editor researched) / Shiseido

SHOP INFORMATION
Matsumoto Kiyoshi Ginza 5th

Address: 5-5-1 Ginza 5th B1, B2FTokyo-to, Chuo-ku, Ginza
Telephone: 03-3289-5321
Additional Information: In addition to a Chinese interpreter for the whole shop, there is also an interpreter specializing in Shiseido products.

☆ Number 3 ☆

This face mask brings back the complexion’s purity and also gives you a feeling of cleanliness in an instant.

Chanel Le Blanc Cheek Mask
7ml x 6, ¥10000

SHOP INFORMATION
Ginza Mitsukoshi

Address: 4-6-16 Tokyo-to, Chuo-ku, Ginza
Telephone: 03-3562-1111
Sales counter: B1F
Additional Information: Next to the information counter on the right hand side of the “Lion Statue Entrance” on the first floor, there is a “Shopping Guide” counter with a permanent Chinese interpreter. You can also request shopping support.

Matsuya Ginza

Address: 3-6-1 Tokyo-to, Chuo-ku, Ginza
Telephone: 03-3567-1211
Sales Counter: 1F

Additional Information: If you go to the information desk near the front entrance, the Chinese support staff will introduce the sales counter to you in detail.

☆ Number 4 ☆

The best parts of this product are, it leaves the skin leaving supple after application, as well as the immediate effectiveness at removing dullness.

COMSE DECORTE Cellegenie Cream White (non-medicinal product)
30g, ¥8000

SHOP INFORMATION
Ginza Mitsukoshi

Address: 4-6-16 Tokyo-to, Chuo-ku, Ginza
Telephone: 03-3562-1111
Sales counter: B1F
Additional Information: Next to the information counter on the right hand side of the “Lion Statue Entrance” on the first floor, there is a “Shopping Guide” counter with a permanent Chinese interpreter. You can also request shopping support.

Matsuya Ginza

Address: 3-6-1 Tokyo-to, Chuo-ku, Ginza
Telephone: 03-3567-1211
Sales Counter: 1F
Additional Information: If you go to the information desk near the front entrance, the Chinese support staff will introduce the sales counter to you in detail.

Lumine Yurakucho

Address: 2-5-1 Lumine Yurakucho, Chiyoda-ku, Tōkyō-to, Japan
Telephone: 03-6268-0730
Sales Counter: 7F @cosme store
Additional Information: Over-the-phone Chinese interpretation service is available. You can communicate with the shop staff via telephone interpretation.

☆ Number 5 ☆

It’s as if your skin is glowing. The power of plant extracts and essential oils boosts the sensation of cleanliness.

THREE Balancing White Clear Essence (non-medicinal product)
30ml, ¥10000

SHOP INFORMATION
Ginza Mitsukoshi

Address: 4-6-16 Tokyo-to, Chuo-ku, Ginza
Telephone: 03-3562-1111
Sales counter: B1F
Additional Information: Next to the information counter on the right hand side of the “Lion Statue Entrance” on the first floor, there is a “Shopping Guide” counter with a permanent Chinese interpreter. You can also request shopping support.

photograph:Yasuhisa Kikuchi／vale.（model）,Yasuhiro Ito（still） hair&make-up:Ai Inuki／Agee model:Ayami Kakiuchi styling:Ayumi Takagaki／LOVABLE text:Hiroe Miyashita、Reiko Anazawa,Saiko Maruoka composition:Tomoko Oniki web writing：Yuko Kaneko