1. Cheap Yet Excellent! Where to Get Some Wallet-Friendly Cosmetics


Cheap Yet Excellent! Where to Get Some Wallet-Friendly Cosmetics

The famous beauty magazine ”VOCE” had its special feature on the 3 best ”Cheap yet excellent” products selected from its cosmetics award winners. If you are interested in these wallet-friendly skin care products, check out “that” shop in Ginza!

Cheap Yet Excellent! Where to Get Some Wallet-Friendly Cosmetics

Before purchasing cosmetics, Japanese women rely on the information about award-winning products selected by the beauty magazine ”VOCE”. There are 47 beauty professionals (including hair stylists and beauty writers) that mark products fairly and offer an honest ranking. Truly trustworthy information on good cosmetics can undoubtedly be obtained here.

The same award offers some wallet-friendly choices and deserves special attention. We also bring you information on the shop where you can purchase the “3 BEST” cosmetics.


This gel transforms to a creamy foam on the skin, designed to deliver a deep clean!

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Ettusai Jelly Mousse
165g, ¥1500

The gel cleanser transforms to an extremely fine and dense foam which gently washes away the skin’s impurities. Even “Cosme’s” keen eyed inspection committee was blown away by this product leaving comments such as, “It’s amazing watching the foam transform!”, and “I can’t believe how affordable yet effective this product is!”.


Address: 5-3-1 Sony Building B1-2
Telephone: 03-3573-2525
Business Hours: 11:00-21:00
Additional Information: 1-minute walk from B9 Exit Tokyo Metro Ginza Station: Marunouchi Line, Ginza Line, Hibiya Line


A highly-rated facial cleanser, one step ahead of the pack.

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Biore Marshmallow Whip
Deep Clear
150 Sheets, ¥570 (editor researched)

A member of the inspection committee, the leading beauty editor, Sawako Abe, has given the product a 10 out of 10, stating ”The soft foam has not only cleaned dirt completely but left the skin feeling gentle to the touch. This item also helps to nourish the skin”.

Bic Camera Yurakucho Store

Address: 1-11-1 Tokyo-to, Chiyoda-ku, Yurakucho
Telephone: 03-5221-111
Business Hours: 10:00-22:00
Additional Information: Biore Face Wash and other commodities are available on the 3F. Chinese translators are also available. Please go to the Duty-Free counter also located on 3F.

Matsumoto Kiyoshi Ginza 5th

Address: 5-5-1 Ginza 5th, Tokyo-to, Chuo-ku, Ginza
03-3289-5321 Telephone: 03-3289-5321
10:00~22:00 Business Hours: 10:00-22:00
Additional Information: Store features Chinese-speaking staff. Also there is an ample selection of cosmetic goods, from bargain brands to popular Japanese brands such as Shiseido and SK-II.

The award-winning cosmetics introduced here are very popular in Japan♪ If you happen to see them in the shops, you should probably get your hands on them while you have the chance!

photographs: Yasuhiro Ito(still) hair&make-up:Ai Inuki/Agee text:Hiroe Miyashita、Reiko Anazawa,Saiko Maruoka compostion:Tomoko Oniki web writing:Yuko Kaneko